An Executive Director's point of view


November 24, 2015: Seed your social media

Category: Social media
Posted by: David M Patt
Get people to participate in social media discussions by seeding your site with topics that are relevant to your members.

They can be suggestions, ideas, opinions, observations about things that happened that day, or just random thoughts.

Don't post announcements, don't declare items to be "official" association positions, and don't identify posters as representing the organization. Recruit members to post frequently and select a coordinator make sure they do.

Don't tell them what to say. Just let them talk about things that people in your industry or profession care about.

Think of it as a flashmob. One person stands in a room and talks about something. Others hear it, chime in, and tell others.

The value to your association is that people will view you as a place to talk about professional issues. That will reinforce their bond with the organization, provide an opportunity to attract new members, and enable you to learn more about what your members think and care about.

November 22, 2015: A smarter way to use Twitter

Category: Social media
Posted by: David M Patt
If you are going to tweet about an event, such as the President's State of the Union Address, don't share each reaction as it pops into your head.

A stream-of-consciousness report is not helpful.

Knowing that you liked something that was said, then didn't like it, but then thought about it some more and liked it, does not contribute to anybody's understanding of what took place. In fact, commenting that way is pretty annoying.

Instead, listen to the whole speech first, think about it, and then tweet your comments.

You will have provided a more valuable service to the people who are following you.

November 21, 2015: The audience is changing

Category: Culture
Posted by: David M Patt
Here's an interesting article about the benefits of multi-cultural marketing.

November 18, 2015: Just say thank you

Category: Fund-raising
Posted by: David M Patt
Category: Fund-raising
Posted by: David M Patt
Fund-raising is about building a loyal following that will help you now and in the future. It's not about raking in the dough today.

So, don't ask for money every time you communicate with people. Instead, involve them in activities that build their commitment to the cause or organization so they'll want to contribute when the time comes.

They should feel they are welcome participants in an important quest, not the targets of a money-grubbing machine.

Share information with supporters, engage in conversation, create fun venues, and make them value their participation in the community you've created together.

You can ask for money later.

November 11, 2015: Fix members' database errors

Members and customers often commit unintentional errors when entering personal data on registration forms.

They may enter their work address but their home city and zip. Or they may transpose phone numbers, enter an extra space in an email address, even misspell their own names. They may be typing quickly and not proofreading anything (and, perhaps, using only lower case letters, too).

So go the extra mile and fix it all.

Contact the person, if necessary, to obtain correct information, find a way to match existing data with whatever was entered in the database, or look up correct zip codes on the post office web site.

This may take more time than you had planned to spend, but it will complete the task the members or customers began, will record correct info in the database, and will enable you to communicate with them in the future.

Regarding those pesky addresses and zip codes: Depending on the size of your database and the resources available to you, run a zip code sort and visually scan the state/province field (country, too, for international associations). If a zip code doesn't match the state or province, you've found a file that needs to be corrected.

November 09, 2015: Bad infographics

Category: Communications
Posted by: David M Patt
When creating an infographic, keep it simple - limited words and pics, uncluttered, easy to view.

A busy infographic is as bad as a busy slide or a densely written report that spits out long sentences and offers few paragraph breaks.

Pictures can be worse than text.

November 06, 2015: Meeting schedules

Category: Governance
Posted by: David M Patt
It's best to set annual Board and committee meeting schedules at the beginning of the year. Participants can then clear their calendars ahead of time and are more likely to avoid conflicts.

And don't change the meeting schedule because of candidate debates, sporting events, or other activities that have little or nothing to do with your association - even if those activities interest your Board or Committee members.

If you schedule on a meeting-by-meeting basis, people will always have conflicts - work and otherwise - and may expect the groups to accommodate their needs.

Don't do that. Agree to a schedule ahead of time and stick to it. Folks will make a greater effort to participate and attendance is likely to be better.

November 04, 2015: Trending mobile

Category: Technology
Posted by: David M Patt
ConstantContact posts the percentage of eblast recipients who viewed email messages on mobile devices. So far, I haven't detected any pattern in those sent by my association.

The proportion has swung from two-thirds or more mobile to just as many on computer. The type of message, the nature of the audiences, and the time the blast was sent don't seem to matter.

But mobile is clearly an option being utilized by a majority of my audiences at one time or another.

So, adapting to mobile is quickly becoming a priority.

November 03, 2015: Podium signs

Category: Meetings
Posted by: David M Patt
When affixing your logo and/or sign to a meeting room podium, check with the facility beforehand to find out what type of adhesive to use.

Double-sided tape and mounting tape don't adhere to all surfaces.
Archives to previous blog entries


buy viagra generic cialis Angel