An Executive Director's point of view
April 23, 2014: What is overhead?
See what she says about overhead.
April 22, 2014: Soliciting feedback
April 21, 2014: Start webinars on time
Don't do that.
Always start on time. Don't wait for people to gather.
If attendees want all of the information, they should show up on time. And those who do should know the webinar will start on time.
April 17, 2014: Board leadership
#4 - being a door opener - is of tremendous value.
April 16, 2014: Culture clash
Dealing with many different cultures, whether internationally or within the United States, does not absolve the organization of the responsibility to respect what each considers important.
So, identify those days that can and should be respected. Learn when it is best not to schedule events, when to refrain from serving food, when members and prospects should not be phoned, and any other procedures that can be adapted to minimize conflict and display cultural sensitivity.
Be practical when making these decisions. Some groups may be more concerned about conflict, so it may be necessary to bend more for them. Others may understand why conflict may be unavoidable and won't be offended by the association's actions.
But don't ever appear uninformed or insensitive. And if you make a mistake, apologize for it.
NOTE: When determining whether or not a conflict is likely to exist, consult an official organization that represents the culture in question. Don't merely ask a member of that religion or nationality. That person may not be representative of the group that concerns you.
April 14, 2014: Don't make them pay
They should be able to call a toll-free number and the organization should pay the fee.
Even local associations should do that. A person who organizes a conference call from a cell phone, for example, may have relocated from across the country and kept an old number. So a call to a colleague down the street will incur a long distance charge.
Conference calls should be free to all of the individuals on the call.
April 13, 2014: Why aren't any young people here?
The association's educational conference delivered the high-level knowledge that frequent attendees demanded. Those folks often complained about presenters who addressed subjects they already knew about.
But the younger professionals wanted more basic information. And many of them could not afford the cost nor the time away from work to attend the conference.
So, the association decided to create low-cost webinars (that qualified for continuing education credits) addressing issues relevant to colleagues who were new to the field, and post other valuable information for free on the members-only page of its website.
It was hoped that those needing introductory material would benefit from the online resources, while the more experienced folks would continue to enjoy the cutting-edge presentations delivered at in-person events.
As the younger folks grew more knowledgeable and became able to attend the conference, they, too, could be expected to value the high-end presentations.
The effort has just been launched. We'll see how it works.
April 10, 2014: Learning can be fun
About half of those in attendance left before the session began. But those who stayed had a blast.
They learned how to create casts and splints for broken limbs and enjoyed experiencing the process from the patient's perspective. They left their seats and congregated around medical supplies and improvised treatment stations.
While they were certainly serious about learning, they also had a lot of fun placing and removing splints and casts from each other. It was a great "wind-down" activity after a full day of presentations.
Most trade and professional associations can create "fun" activities at their educational events.
Just remember, though, that not everybody wants to have "fun." So, schedule the activity at a time when those who want to opt out can do so without interfering with the rest of the program and without calling attention to themselves.
April 08, 2014: Sweet home, Chicago
So, returning to Chicago's O'Hare Field was a pleasant homecoming.
Yes it's crowded - and that's great. There are lots and lots and lots of choices for everything. And the place doesn't seem to close.
Airport security is excessive, but that's true everywhere. At least I've passed through pre-check a couple of times at O'Hare. Food and other merchandise is grossly expensive - but it is in other airports, too (and at hotels, too).
The airport reflects the City of Chicago - constant activity, late night hours, a downtown that is never empty (thousands of people live there), and lots and lots and lots of choices for everything.
It's nice to be back home.
March 29, 2014: Web priorities
Make it easy to navigate to information that users want, not information that the association wants users to want.
And don't hide important marketing information on member-only pages.
Non-members should be able to view the list of Board and staff (and contact them individually), association policy positions, and details about upcoming meetings and conferences. That info may induce people to become, members, attendees, or customers.