An Executive Director's point of view
May 27, 2015: For men, too
Men should think about that, too.
Family matters are the responsibilities of both mom and dad.
May 26, 2015: Media contact
A Board member (maybe even a non-Board member) may be an expert in the field, hail from the town where the media contact is based, or possess relevant experience dealing with the issue at hand. And sometimes, a member, rather than a staff person, will be better received by readers and listeners.
When handing off a contact to somebody else, be sure that person understands that s/he is speaking for the association and is not stating a personal opinion. Select somebody who is informed, articulate, and loyal to the organization.
Note: The Board Chair may not always be the most appropriate person for the task. And be aware that some Board Chairs are prohibited by their employers from speaking to the media.
May 25, 2015: Using the title "Founder"
In not-for-profits, however, calling yourself the "Founder" is often a big, big negative.
It gives the impression that you are the sole decision-maker, that the Board of Directors merely rubber-stamps whatever you want, and that you are absolutely determined to ensure that your vision - perhaps the same one you conjured up years ago - will guide the organization.
The title "Founder" in a not-for-profit does not convey prestige and open-mindedness. Instead, it suggests dictatorship and inflexibility.
May 20, 2015: Run like a business?
But many, many businesses are not run in a "businesslike" fashion.
Many are managed ineptly, by inexperienced, untrained people. Some discriminate against those who are not white, Christian, or male. Others are dominated by one person (perhaps an owner), engage in inconsistent and (sometimes) unethical practices, or don't earn a profit.
So, what part of "like a business" are these association professionals thinking of?
May 19, 2015: Market segmentation strategy
Find out why.
May 18, 2015: Email lists for exibitors
Don't omit email because you don't want registrants to be inundated with messages they don't want. They can delete those, just as they can discard mailed flyers they don't want.
Providing exhibitors with an attendee list but making it difficult or expensive for them to contact the people on that list is hypocritical. You are telling them they can contact attendees when you know most of them really won't be able to.
So, if you don't want your people to be contacted, just don't give a list to the exhibitors.
May 15, 2015: Avoid online job recruiter gimmicks
1. Charging applicants a fee to apply online for jobs. Most sites are free to applicants and only charge a fee to companies and organizations that are posting the jobs.
2. Not listing the names of the organizations that post jobs, only using generic terms to describe the groups. That makes it difficult to find other application venues (like the organization's web site) and forces applicants to apply for jobs from that site - and first pay a fee to view listings - without knowing to whom their applications are being sent.
3. Not mentioning the name of the organization within the job description, either.
4. Not identifying new postings, forcing applicants to repeatedly click the same posts they've already decided they don't want. That may generate more click-throughs for the recruiter, but wastes the applicant's time.
5. Belatedly posting old job ads (that may no longer be active) that have been copied from other sites.
It's fine to scour online job ads for opportunities, but you should also rely on contacts secured from colleagues or passed on from known sources.
When possible, apply for positions on the sites where they were originally posted. For association jobs, that is often through ASAE or allied associations, or on industry and professional job sites.
May 14, 2015: What's generation Z?
May 13, 2015: Kid tech
May 12, 2015: Because it's cheap
But that's not the primary reason people use it. They use it because it's cheap and it's fast.
An email message can be transmitted instantly for free. You merely have to pay for a device (which you probably already own) and an email account (which is often free).
Unless you need an immediate response, it's faster and cheaper than a telephone call, cheaper and easier to send than a text, cheaper and more likely to be received than a fax, and cheaper and more timely than a mailed piece.
Cost (or lack of it) is the primary benefit of email.