An Executive Director's point of view
November 24, 2015: Seed your social media
They can be suggestions, ideas, opinions, observations about things that happened that day, or just random thoughts.
Don't post announcements, don't declare items to be "official" association positions, and don't identify posters as representing the organization. Recruit members to post frequently and select a coordinator make sure they do.
Don't tell them what to say. Just let them talk about things that people in your industry or profession care about.
Think of it as a flashmob. One person stands in a room and talks about something. Others hear it, chime in, and tell others.
The value to your association is that people will view you as a place to talk about professional issues. That will reinforce their bond with the organization, provide an opportunity to attract new members, and enable you to learn more about what your members think and care about.
November 22, 2015: A smarter way to use Twitter
A stream-of-consciousness report is not helpful.
Knowing that you liked something that was said, then didn't like it, but then thought about it some more and liked it, does not contribute to anybody's understanding of what took place. In fact, commenting that way is pretty annoying.
Instead, listen to the whole speech first, think about it, and then tweet your comments.
You will have provided a more valuable service to the people who are following you.
November 21, 2015: The audience is changing
November 18, 2015: Just say thank you
November 17, 2015: Ask for money...but not right now
So, don't ask for money every time you communicate with people. Instead, involve them in activities that build their commitment to the cause or organization so they'll want to contribute when the time comes.
They should feel they are welcome participants in an important quest, not the targets of a money-grubbing machine.
Share information with supporters, engage in conversation, create fun venues, and make them value their participation in the community you've created together.
You can ask for money later.
November 11, 2015: Fix members' database errors
They may enter their work address but their home city and zip. Or they may transpose phone numbers, enter an extra space in an email address, even misspell their own names. They may be typing quickly and not proofreading anything (and, perhaps, using only lower case letters, too).
So go the extra mile and fix it all.
Contact the person, if necessary, to obtain correct information, find a way to match existing data with whatever was entered in the database, or look up correct zip codes on the post office web site.
This may take more time than you had planned to spend, but it will complete the task the members or customers began, will record correct info in the database, and will enable you to communicate with them in the future.
Regarding those pesky addresses and zip codes: Depending on the size of your database and the resources available to you, run a zip code sort and visually scan the state/province field (country, too, for international associations). If a zip code doesn't match the state or province, you've found a file that needs to be corrected.
November 09, 2015: Bad infographics
A busy infographic is as bad as a busy slide or a densely written report that spits out long sentences and offers few paragraph breaks.
Pictures can be worse than text.
November 06, 2015: Meeting schedules
And don't change the meeting schedule because of candidate debates, sporting events, or other activities that have little or nothing to do with your association - even if those activities interest your Board or Committee members.
If you schedule on a meeting-by-meeting basis, people will always have conflicts - work and otherwise - and may expect the groups to accommodate their needs.
Don't do that. Agree to a schedule ahead of time and stick to it. Folks will make a greater effort to participate and attendance is likely to be better.
November 04, 2015: Trending mobile
The proportion has swung from two-thirds or more mobile to just as many on computer. The type of message, the nature of the audiences, and the time the blast was sent don't seem to matter.
But mobile is clearly an option being utilized by a majority of my audiences at one time or another.
So, adapting to mobile is quickly becoming a priority.
November 03, 2015: Podium signs
Double-sided tape and mounting tape don't adhere to all surfaces.