March 01, 2010: Age diversity in the workplace
Category: Generational issues
Posted by: David M Patt
Associations should not expect huge generational changes in the workforce.
Yes, there will continue to be more younger people in the workplace. But lots of older people will be sticking around.
As a result, associations will need to embrace the learning and communication modes of a more diverse group of people than they did before or thought they would in the future.
Quality electronic and remote services will need to be available for members, prospective members, and staff. But printed and mailed materials will still be required.
Educational, fund-raising, and social activities will need to be varied, since all age groups won't be attracted by the same offerings or the same types of venues.
That's good. It will keep associations on their toes and force them to always ask audiences what they want (that's the way it should be, anyway).
Yes, there will continue to be more younger people in the workplace. But lots of older people will be sticking around.
As a result, associations will need to embrace the learning and communication modes of a more diverse group of people than they did before or thought they would in the future.
Quality electronic and remote services will need to be available for members, prospective members, and staff. But printed and mailed materials will still be required.
Educational, fund-raising, and social activities will need to be varied, since all age groups won't be attracted by the same offerings or the same types of venues.
That's good. It will keep associations on their toes and force them to always ask audiences what they want (that's the way it should be, anyway).
