November 30, 2008: Attendance guaranteed
About one week prior to the meeting, I had received a confirmation, which was very nice (and unexpected) plus a list of colleagues who had registered for the event (which was very unexpected).
Any thoughts I had of skipping the meeting were dashed by the appearance of the registration list. It was SO public! Not showing up would have been very embarrassing (only two of the seventeen CEOs didn't show).
Letting everyone know who had promised to attend was more effective at guaranteeing turnout than a mailed or e-mailed reminder or a personal telephone call from a peer would have been.
I'll try that at my next meeting and see how many people dare to stay away.