Many attendees of our educational conferences, annual meetings, trade shows, and other events are merely there to network.

They aren't interested in learning, buying, or engaging in association activities.

They just want to interact with colleagues and see what's going on in the industry or profession.

So, let's accommodate them.

We can address their needs in our marketing materials, provide places for them to mingle with others, let them into the expo, and add a question about networking on event evaluation forms.

If our associations become known as "go-to" places for everybody, more people will register for events, more people will join, and more people will renew.

It's just a smart thing to do.