So, another ASAE keynote speaker called upon association executives to take chances.

Unfortunately, most won't follow that advice.

Taking chances doesn't mean being reckless or jumping off cliffs.

It simply means being willing to do something in a way you may not have done it before - and preparing properly for it.

It means it's OK to disregard benchmarks, to challenge established "customs," to break rules, and to disagree with everybody else.

It means not doing things the way everybody else does just because everybody else does things that way.

So, don't hide from controversy, strive for unanimity, or follow "conventional wisdom."

Do things the way you think is best. Don't merely ape what others are doing.