An Executive Director's point of view
September 18, 2014: What's the WIG idea?
That was the message of today's webinar hosted by Association Forum of Chicagoland.
(WIG = Wildly Important Goals)
September 01, 2014: The big picture
"Yes, Indiana or Wisconsin might be cheaper for your business," says Jeff Malehorn, CEO of World Business of Chicago. "But good luck getting to your markets."
"Good luck getting the breadth of talent we have," he adds. "Good luck in terms of cultural assets that your spouse or family might want to enjoy."
When selecting a location for your business, your association, or yourself, look at the big picture.
July 29, 2014: Gut instinct
July 28, 2014: What's a good mission statement?
He explained: "You can then follow up with a 'this is how we accomplish our mission' statement with a list of activities."
"The reason I favor this approach," he continued, "is a short and to the point statement about why the organization exists can be a compelling and meaningful 'guiding light' for the organization and get members excited. In addition, an activity list is easily adjusted to meeting the strategic shifts of the organization while the mission statement remains a solid foundation for the organization."
Makes sense to me.
May 22, 2014: Look at it a different way
April 22, 2014: Soliciting feedback
January 27, 2014: The "gig" economy
Instead of working at full-time positions, they grab outsourced tasks, interim management positions, or part-time jobs. That trend is expected to continue.
Associations will need to learn how to adapt to the "gig" economy, and change the way they serve, communicate with, represent, and collect money from members, customers, and other supporters.
It will be interesting to see how that works.
December 25, 2013: Plan far ahead
She advised scheduling these events 4-6 months in advance.
September 17, 2013: Drama queens
"Innovate or Die," and "The End of Membership As We Know It," are two phrases that have been used in association dialog to try to force people to recognize the need to change some of the ways they've been doing things.
While the dire prospects advanced by advocates of these slogans may not always be on the horizon, ringing the alarm bells may get some of our colleagues to realize they need to think about things differently than they've thought about them before.
September 09, 2013: Know your adversary
Well that was definitely not a surprise. Pre-election polls consistently reported that Obama was in the lead. And polls in so-called close states accurately predicted the results. There was no surprise.
The advice given to associations should have been to know your adversary.
Whether contesting an election, negotiating a contract, recruiting a member, applying for a grant, or engaging in any activity in which somebody else's decision will affect your association, you should know how the other side thinks, even if you don't think that way.
Many opponents of President Obama simply could not understand how a majority of Americans could vote for him. Those people failed to know their adversary.