An Executive Director's point of view


September 05, 2017: Leave a message

Category: Communications
Posted by: David M Patt
If somebody you call does not answer, don't just hang up.

Leave a voicemail message.

Don't assume they'll check their missed calls, recognize your phone number, and call you back.

1. Many people don't bother checking missed calls because most are from telemarketers, and they have no desire to talk to those folks.

2. The person may not recognize your number (even if you think they should).

3. And, if they do call you back and you then ask for information about something, they may have to research your query and call you again. You will have wasted their time.

So, always leave a message and tell why you called.

August 14, 2017: Email etiquette

Category: Communications
Posted by: David M Patt
Check this out.

March 03, 2017: Talk nice

Category: Communications
Posted by: David M Patt

January 30, 2017: Getting people to listen

Category: Communications
Posted by: David M Patt

October 10, 2016: Lead with the lead

Category: Communications
Posted by: David M Patt
When publishing an article, writing a letter, or communicating in any other way, start with the most important fact.

If you are announcing a policy position, for example, start with the position, not with the background or identification of the problem. That can follow. The adopted position is what's most important.

If you are sending a notice about an awards competition, start with the outcome of the process: "Congratulations! You have been named winner of the (name) award..." or "We're sorry to inform you that you have not been selected for the (name) award..."

You can explain the selection process and other details afterward.

Don't force people to read through the body of a communication to find out its purpose.

Lead with what matters most.

May 03, 2016: Read it again

Category: Communications
Posted by: David M Patt
A colleague recently posted a request on ASAE Collaborate asking for better ways to catch typographical errors.

Typos are far too common on email messages, and the same laxity that leads to those mistakes seems to be spilling over into communications that people feel are far more important.

The best solution is to slow down and read the copy again.

Here are some more tips.

January 06, 2016: Punctuation

Category: Communications
Posted by: David M Patt
A new study claims that people who end texts with a period are viewed as less sincere.

That is really silly.

A text with no punctuation at the end looks unfinished. Was it prematurely sent? Did part of it get cut off? It's like stopping in mid-sentence while speaking.

Punctuation usage is not about being prim and proper. It's just common sense.

A period at the end of a reply indicates the thought is complete.

Absence of a period at the end of a sentence is just careless and lazy.

And it's unfortunate that so many people will tolerate that, just as they do misspelled words, missing words, gross grammatical errors, and replies that obviously hadn't been proofread, because they often mean the opposite of what the sender apparently meant to say.

So, I will continue using punctuation. Period.

November 09, 2015: Bad infographics

Category: Communications
Posted by: David M Patt
When creating an infographic, keep it simple - limited words and pics, uncluttered, easy to view.

A busy infographic is as bad as a busy slide or a densely written report that spits out long sentences and offers few paragraph breaks.

Pictures can be worse than text.

July 14, 2015: Write for your audience

Category: Communications
Posted by: David M Patt
A legal article, written for a non-legal audience, included the following sentence:

"The...Circuit in this opinion basically upheld the District Court's ruling that denied the appellant's motion for summary judgment."

The problem? Most non-lawyers don't know what a summary judgment is. And they don't need to know whether a motion (whatever that is) was upheld or denied, or at what judicial level the action was taken.

They just need to know who won, who lost, what was the penalty, and if the case is finished or if it was sent on to another court.

When talking to people outside of your industry or profession (and, maybe, to some of your colleagues, too), use lay language. It will not make you sound less professional or less intelligent.

But it will make it more possible for you to successfully communicate with your audience(s).

July 13, 2015: What is collaboration?

Category: Communications
Posted by: David M Patt
Association professionals often use keywords in meetings, publications, job interviews, and other venues, but they don't always say exactly what they mean.

One of the keywords they frequently utter is "collaboration."

Does collaboration mean involving a lot of people in the decision-making process? Does it mean discussing things within a group and arriving at a consensus? Does it mean a group votes on everything?

Does it mean providing input to the leader? Does it mean that the leader should invite and welcome input? Does it mean that everybody in a work setting should be equal and there should be no leaders?

Does it mean the creation of a culture where everybody talks about stuff before a decision is made?

If you want to ensure that lots of people have input, then say that. Words like "collaboration" don't mean the same thing to everybody.

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