An Executive Director's point of view

 

August 22, 2013: LinkedIn management

Category: Social media
Posted by: David M Patt
If you own or manage a LinkedIn group, be sure people can contact you.

Otherwise, there's really no reason for anybody to know you are the owner or manager of the group.

July 17, 2013: LinkedIn or Facebook?

Category: Social media
Posted by: David M Patt
Two associations recently launched groups on LinkedIn rather than on Facebook.

They chose not to establish forums on their own sites, instead opting for a presence on sites their members were already using.

Although Facebook users in these groups outnumbered LinkedIn users, it was felt that professional issues should be discussed in a more professional setting, not in the same place where people exchanged recipes or talked about their kids.

LinkedIn, those groups felt, was more about professional networking.

June 28, 2013: Social media drivel

Category: Social media
Posted by: David M Patt
A colleague posted the following statement on her Facebook page:

"I just baked a bunch of chocolate chip cookies."

Well, unless she's planning to bring some of those treats to my house, why do I need to know that?

January 14, 2013: Tips for association blogs

Category: Social media
Posted by: David M Patt
An association blog should speak with one voice - the association's voice - and that may best be done by one author who can best communicate on behalf of the organization.

Here are some additional suggestions for organizing a blog for your association, tips on how to write appropriately, and ways of avoiding obstacles to blog viewing.

December 20, 2012: Measuring social media impact

Category: Social media
Posted by: David M Patt
Here's an assertion that some companies are measuring the activity, not the revenue, that is generated by social media.

So, is social media really effective at driving sales?
Category: Social media
Posted by: David M Patt
Seth Godin says, "no." He advises a people strategy, instead.
Category: Social media
Posted by: David M Patt
"Facebook's penetration among socially networked adults in the U.S. is 90%, and the site enjoys the same penetration among socially networked women age 18-34 (92%) and age 35+ (92%) (and among men, too), according to a survey by Netpop Research.

But age is a greater determinant of use for other social media sites.

So, either young people make up a larger proportion of early adopters, and the age disparity disappears as use of that venue increases; or, Facebook simply provides a service that is equally valued by all age groups, and other venues don't.
Category: Social media
Posted by: David M Patt
"I just feel like people are losing their heads over this whole Pinterest/web traffic craze without stopping for one second to think about WHY Pinterest is driving traffic to certain sites (cooking, fashion, home decor)," says Maggie McGary, in a very rational view about this recently hyped tool.

February 26, 2012: No secrets

Category: Social media
Posted by: David M Patt
There's been a growing commotion lately about the degree of privacy available on Facebook (and on Google, too). That seems odd.

Facebook was created to be public, not private.

It was meant to enable you to meet lots of people and to share information about yourself with them.

To share your friends and contacts. To share happenings in your life. To share what you are thinking about, what you are doing (and what you did last night), and what your friends are doing (and what they did last night).

Facebook is a big party and everybody is invited (including businesses that may want to sell you stuff).

If you don't like that, then maybe Facebook is not for you.

February 07, 2012: Young people using LinkedIn

Category: Social media
Posted by: David M Patt
Devin Tisdale, of Ross Group, Inc., noted a rise in LinkedIn popularity among the 21-26 age crowd, in a comment he made on ASAE Collaborate. Others have made the same observation.

It should not be surprising that many young people, upon graduating from college and landing jobs, have begun to separate their professional lives from their personal lives. They know that each has a place, but that the two don't need to mix.

So, they'll use Facebook for social networking and LinkedIn for professional networking. As their careers advance, they may start developing tamer Facebook personas that are more compatible with their LinkedIn personalities.

These folks are also quick to adopt email for professional communication, while still preferring calling or texting for social activities. They'll employ whatever tool works in any given situation.

Remember that young people, like everybody else, will adapt to the changing needs of their environment. They won't retain their teenage habits forever (neither did we).

 
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