An Executive Director's point of view

 
Category: Social media
Posted by: David M Patt

November 24, 2015: Seed your social media

Category: Social media
Posted by: David M Patt
Get people to participate in social media discussions by seeding your site with topics that are relevant to your members.

They can be suggestions, ideas, opinions, observations about things that happened that day, or just random thoughts.

Don't post announcements, don't declare items to be "official" association positions, and don't identify posters as representing the organization. Recruit members to post frequently and select a coordinator make sure they do.

Don't tell them what to say. Just let them talk about things that people in your industry or profession care about.

Think of it as a flashmob. One person stands in a room and talks about something. Others hear it, chime in, and tell others.

The value to your association is that people will view you as a place to talk about professional issues. That will reinforce their bond with the organization, provide an opportunity to attract new members, and enable you to learn more about what your members think and care about.

November 22, 2015: A smarter way to use Twitter

Category: Social media
Posted by: David M Patt
If you are going to tweet about an event, such as the President's State of the Union Address, don't share each reaction as it pops into your head.

A stream-of-consciousness report is not helpful.

Knowing that you liked something that was said, then didn't like it, but then thought about it some more and liked it, does not contribute to anybody's understanding of what took place. In fact, commenting that way is pretty annoying.

Instead, listen to the whole speech first, think about it, and then tweet your comments.

You will have provided a more valuable service to the people who are following you.

June 26, 2014: Social media doesn't sell

Category: Social media
Posted by: David M Patt
So says a recent Gallup poll.

Advice to social media marketers: Dump the sales pitch, build community.

August 22, 2013: LinkedIn management

Category: Social media
Posted by: David M Patt
If you own or manage a LinkedIn group, be sure people can contact you.

Otherwise, there's really no reason for anybody to know you are the owner or manager of the group.

July 17, 2013: LinkedIn or Facebook?

Category: Social media
Posted by: David M Patt
Two associations recently launched groups on LinkedIn rather than on Facebook.

They chose not to establish forums on their own sites, instead opting for a presence on sites their members were already using.

Although Facebook users in these groups outnumbered LinkedIn users, it was felt that professional issues should be discussed in a more professional setting, not in the same place where people exchanged recipes or talked about their kids.

LinkedIn, those groups felt, was more about professional networking.

June 28, 2013: Social media drivel

Category: Social media
Posted by: David M Patt
A colleague posted the following statement on her Facebook page:

"I just baked a bunch of chocolate chip cookies."

Well, unless she's planning to bring some of those treats to my house, why do I need to know that?

January 14, 2013: Tips for association blogs

Category: Social media
Posted by: David M Patt
An association blog should speak with one voice - the association's voice - and that may best be done by one author who can best communicate on behalf of the organization.

Here are some additional suggestions for organizing a blog for your association, tips on how to write appropriately, and ways of avoiding obstacles to blog viewing.

December 20, 2012: Measuring social media impact

Category: Social media
Posted by: David M Patt
Here's an assertion that some companies are measuring the activity, not the revenue, that is generated by social media.

So, is social media really effective at driving sales?
Category: Social media
Posted by: David M Patt
Seth Godin says, "no." He advises a people strategy, instead.
 
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