An Executive Director's point of view
November 24, 2015: Seed your social media
They can be suggestions, ideas, opinions, observations about things that happened that day, or just random thoughts.
Don't post announcements, don't declare items to be "official" association positions, and don't identify posters as representing the organization. Recruit members to post frequently and select a coordinator make sure they do.
Don't tell them what to say. Just let them talk about things that people in your industry or profession care about.
Think of it as a flashmob. One person stands in a room and talks about something. Others hear it, chime in, and tell others.
The value to your association is that people will view you as a place to talk about professional issues. That will reinforce their bond with the organization, provide an opportunity to attract new members, and enable you to learn more about what your members think and care about.
November 22, 2015: A smarter way to use Twitter
A stream-of-consciousness report is not helpful.
Knowing that you liked something that was said, then didn't like it, but then thought about it some more and liked it, does not contribute to anybody's understanding of what took place. In fact, commenting that way is pretty annoying.
Instead, listen to the whole speech first, think about it, and then tweet your comments.
You will have provided a more valuable service to the people who are following you.
June 26, 2014: Social media doesn't sell
Advice to social media marketers: Dump the sales pitch, build community.
August 22, 2013: LinkedIn management
Otherwise, there's really no reason for anybody to know you are the owner or manager of the group.
July 17, 2013: LinkedIn or Facebook?
They chose not to establish forums on their own sites, instead opting for a presence on sites their members were already using.
Although Facebook users in these groups outnumbered LinkedIn users, it was felt that professional issues should be discussed in a more professional setting, not in the same place where people exchanged recipes or talked about their kids.
LinkedIn, those groups felt, was more about professional networking.
June 28, 2013: Social media drivel
"I just baked a bunch of chocolate chip cookies."
Well, unless she's planning to bring some of those treats to my house, why do I need to know that?
January 14, 2013: Tips for association blogs
Here are some additional suggestions for organizing a blog for your association, tips on how to write appropriately, and ways of avoiding obstacles to blog viewing.
December 20, 2012: Measuring social media impact
So, is social media really effective at driving sales?
May 15, 2012: Is a social media strategy necessary?
May 01, 2012: Age is just the starting point
But age is a greater determinant of use for other social media sites.
So, either young people make up a larger proportion of early adopters, and the age disparity disappears as use of that venue increases; or, Facebook simply provides a service that is equally valued by all age groups, and other venues don't.