An Executive Director's point of view

 

June 26, 2014: Social media doesn't sell

Category: Social media
Posted by: David M Patt
So says a recent Gallup poll.

Advice to social media marketers: Dump the sales pitch, build community.

August 22, 2013: LinkedIn management

Category: Social media
Posted by: David M Patt
If you own or manage a LinkedIn group, be sure people can contact you.

Otherwise, there's really no reason for anybody to know you are the owner or manager of the group.

July 17, 2013: LinkedIn or Facebook?

Category: Social media
Posted by: David M Patt
Two associations recently launched groups on LinkedIn rather than on Facebook.

They chose not to establish forums on their own sites, instead opting for a presence on sites their members were already using.

Although Facebook users in these groups outnumbered LinkedIn users, it was felt that professional issues should be discussed in a more professional setting, not in the same place where people exchanged recipes or talked about their kids.

LinkedIn, those groups felt, was more about professional networking.

June 28, 2013: Social media drivel

Category: Social media
Posted by: David M Patt
A colleague posted the following statement on her Facebook page:

"I just baked a bunch of chocolate chip cookies."

Well, unless she's planning to bring some of those treats to my house, why do I need to know that?

January 14, 2013: Tips for association blogs

Category: Social media
Posted by: David M Patt
An association blog should speak with one voice - the association's voice - and that may best be done by one author who can best communicate on behalf of the organization.

Here are some additional suggestions for organizing a blog for your association, tips on how to write appropriately, and ways of avoiding obstacles to blog viewing.

December 20, 2012: Measuring social media impact

Category: Social media
Posted by: David M Patt
Here's an assertion that some companies are measuring the activity, not the revenue, that is generated by social media.

So, is social media really effective at driving sales?
Category: Social media
Posted by: David M Patt
Seth Godin says, "no." He advises a people strategy, instead.
Category: Social media
Posted by: David M Patt
"Facebook's penetration among socially networked adults in the U.S. is 90%, and the site enjoys the same penetration among socially networked women age 18-34 (92%) and age 35+ (92%) (and among men, too), according to a survey by Netpop Research.

But age is a greater determinant of use for other social media sites.

So, either young people make up a larger proportion of early adopters, and the age disparity disappears as use of that venue increases; or, Facebook simply provides a service that is equally valued by all age groups, and other venues don't.
Category: Social media
Posted by: David M Patt
"I just feel like people are losing their heads over this whole Pinterest/web traffic craze without stopping for one second to think about WHY Pinterest is driving traffic to certain sites (cooking, fashion, home decor)," says Maggie McGary, in a very rational view about this recently hyped tool.

February 26, 2012: No secrets

Category: Social media
Posted by: David M Patt
There's been a growing commotion lately about the degree of privacy available on Facebook (and on Google, too). That seems odd.

Facebook was created to be public, not private.

It was meant to enable you to meet lots of people and to share information about yourself with them.

To share your friends and contacts. To share happenings in your life. To share what you are thinking about, what you are doing (and what you did last night), and what your friends are doing (and what they did last night).

Facebook is a big party and everybody is invited (including businesses that may want to sell you stuff).

If you don't like that, then maybe Facebook is not for you.
 
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