An Executive Director's point of view
June 26, 2014: Social media doesn't sell
Advice to social media marketers: Dump the sales pitch, build community.
August 22, 2013: LinkedIn management
Otherwise, there's really no reason for anybody to know you are the owner or manager of the group.
July 17, 2013: LinkedIn or Facebook?
They chose not to establish forums on their own sites, instead opting for a presence on sites their members were already using.
Although Facebook users in these groups outnumbered LinkedIn users, it was felt that professional issues should be discussed in a more professional setting, not in the same place where people exchanged recipes or talked about their kids.
LinkedIn, those groups felt, was more about professional networking.
June 28, 2013: Social media drivel
"I just baked a bunch of chocolate chip cookies."
Well, unless she's planning to bring some of those treats to my house, why do I need to know that?
January 14, 2013: Tips for association blogs
Here are some additional suggestions for organizing a blog for your association, tips on how to write appropriately, and ways of avoiding obstacles to blog viewing.
December 20, 2012: Measuring social media impact
So, is social media really effective at driving sales?
May 15, 2012: Is a social media strategy necessary?
May 01, 2012: Age is just the starting point
But age is a greater determinant of use for other social media sites.
So, either young people make up a larger proportion of early adopters, and the age disparity disappears as use of that venue increases; or, Facebook simply provides a service that is equally valued by all age groups, and other venues don't.
February 28, 2012: Slowing down the Pinterest bandwagon
February 26, 2012: No secrets
Facebook was created to be public, not private.
It was meant to enable you to meet lots of people and to share information about yourself with them.
To share your friends and contacts. To share happenings in your life. To share what you are thinking about, what you are doing (and what you did last night), and what your friends are doing (and what they did last night).
Facebook is a big party and everybody is invited (including businesses that may want to sell you stuff).
If you don't like that, then maybe Facebook is not for you.