An Executive Director's point of view

 

May 24, 2013: Women more ethical

Category: Culture
Posted by: David M Patt
Here's a report about a study that found women to be more ethical than men in the workplace.

May 23, 2013: Get extra credit cards

If your work tasks require you to make online purchases with a personal credit card (for which you are reimbursed by your employer), apply for a couple of extra credit cards and use them only for that purpose.

That way, when you leave an organization, you can simply cancel the credit card and not worry about being held responsible for subsequent charges.
People have become accustomed to airline and hotel pricing that changes daily - or even more often than that.

But they still aren't used to other businesses engaging in that practice.

A technology company recently quoted a different price for the same product two days in a row. It claimed the price hadn't changed, only the discounts. Those, it admitted, changed every day.

So, what's the real price?
Associations Now reported that a study by LeadershipIQ found low performers MORE ENGAGED than high and middle performers.

Interesting.
Category: Meetings
Posted by: David M Patt
Don't require speakers to pay for equipment that you don't think they need.

Many speakers, for example, do not want to be tethered to a podium. They don't want to be seated behind a table or chained to a stationary microphone.

They want to be able to step onto the stage or the front of the room to chat with, and interact with, the audience.

They want to eliminate the barriers between speaker and attendee and not be forced to deliver a rigid, speak-from-the-lectern type of presentation.

So, give them a lavaliere microphone and don't make them pay for it.

May 17, 2013: Colors

Category: Marketing
Posted by: David M Patt
Here's an explanation of color strategy in marketing.

May 16, 2013: Attention inflation

Category: Web sites
Posted by: David M Patt
"More time spent looking, less time spent clicking," says Seth Godin, observing the evolution of people's online behavior.

Read more here.
It's fine to try to get the best deal possible when negotiating with others. But don't cheat them and don't take advantage of them.

If an individual or organization agrees to a deal under those circumstances, they may not deliver whatever they were supposed to deliver.

And unless you are willing to spend the time and money to force them to deliver, they never will.

So, make deals that work for both parties.

May 14, 2013: Always budget a profit

It's surprising how many not-for-profit Board leaders think their associations are not allowed to earn a profit.

Well, there is no prohibition against not-for-profits earning a profit. In fact, they always should and it should be budgeted at the beginning of the year, and not merely consist of whatever might be left over at the end of the year.

The only legal requirement is that the profit (or "surplus," as it is usually called) not be distributed to the Board, employees, or members. The profit stays in the organization (but bonuses can still be paid).

A profit provides a cushion in the event of a drop in dues, program registrations, or anything else, and it provides start-up funds for new projects. It's an association's way of saving money - building a reserve - which is not only prudent but may be necessary to maintain the organization over a long period of time.

Many Board leaders, though, work in government, where they are given an appropriation (which they don't have to raise) and must spend it during that fiscal year. Others work in charitable organizations that are accustomed to grant directives mandating expenditures during a particular time frame.

So, they naturally assume that not-for-profits must operate under those same conditions.

You may have to be forceful when educating Board members about the need to earn a profit and build a reserve. When unexpected income is received, they may want to spend it.

Remind them that it's a bad idea to go out and blow a bonus check.

May 13, 2013: Little things matter

Category: Meetings
Posted by: David M Patt
When picking up my packet at the registration desk at an association management conference I was told the supply of "CAE" ribbons had run out.

I didn't believe that could be possible, since this was the first day of registration. It was more likely the ribbons had been lost, somebody had forgotten to bring them, or nobody realized they needed to be reordered in time for the meeting.

Well, I never thought I would care about something so minor. But I did. Although "CAE" was printed on my badge, I wanted the ribbon to display the status I had achieved as a Certified Association Executive (and all the money I had spent to continually recertify).

When preparing badges, ribbons, and other meeting materials, be sure that attendee credentials are complete, accurate, and properly displayed. It may not seem that important to you, but it really matters to the people who are entitled to recognition.
 
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